Friday, April 17, 2015

It's Friday, I'm In Love: Trimr Water + Shaker Bottle

If you follow me on Instagram or know me in real life, you'll know that I carry my Trimr water bottle everywhere.  From the gym, to the mountains where I trail run, to the office, and virtually anywhere else I go, it's with me.  I was so happy to discover this Salt Lake City based company, because I love supporting local, shopping local, and promoting local, and I've just been blown away by their product, their social media, and their marketing.  They're truly awesome.

After a successful Kikstarter campaign in 2014, the genius creators were able to launch their "hybrid bottle that combines the best features of a reusable water bottle with the functionality of a shaker bottle".  And I've got to tell you, their three years' of work is amazing.  I'll let them say it best in their own words:

What distinguishes the Trimr® Water + Shaker Bottle from other protein shaker bottles such as Blender Bottle® or Cyclone Cup®? A basic feature comparison (shown below) highlights that there are very similar feature such as they are all dishwasher safe, BPA free, fit in cup holders, have a dual purpose of being a water bottle and a protein shaker, and they all claim to be leak proof. However, there are some subtle features that the Trimr bottle has that make all the difference to the user. 
The gang at Trimr® believe that the best comparison is to look at the evolution of these three products. Blender Bottle® was the first shaker bottle on the market that solved the basic need . People needed a bottle to shake their protein on the go and the Blender Bottle delivered. Soon after a lot of companies followed suit with Cyclone cup being one of them. With time, people began to realize that the bottle met the basic requirements of many people, but fell short in terms of design and didn't cater to different segments of the market.
Trimr, Blender Bottle and Cyclone Cup
It was this unmet need that led to the development of the Trimr® Water + Shaker Bottle. Designers and athletes have long existed at opposite ends of the form/function spectrum. Designers crave beauty. Athletes demand performance. Trimr® is where designers and athletes work together. It's where form and function collide and neither is sacrificed. Our passion is matched only by our clean thinking and sharp execution. And our name—Trimr®—is a reflection of our approach: Leaner, Quicker, Smarter, and Better.
While the Blender Bottle and Cyclone Cup could be used for drinking water, their primary purpose is the blending of other ingredients with water or other liquids. The Trimr® product was designed specifically with the dual purpose in mind. It has a built in straw for convenient sipping, which is perfect for water. At the same time, the straw is large enough to easily handle a pre or post workout shake. If you still love chugging your protein shake, don’t worry because there is a chugging lid which flips open and allows for fast chugging. The Trimr® Water + Shaker Bottle is designed with an ergonomic shape for easy handling. The Non- Slip Rubber base ensures the bottle won't slide around.  When looking at these bottle side by side, it is clear that one was designed to perform with every end user’s needs in mind, while the other two address a single basic market need.
Cyclone Cup claims to provide a better mix due to its stationary Cyclone feature compared to the wire whisk ball used in Blender Bottle. The Trimr® Shaker Bottle’s design differentiates it from all other shakers through the use of a Piston-like agitator that moves along the length of the straw. This design differentiator serves two purposes. One - you won’t have to worry about losing the agitator because it is confined by the design of the straw, unlike the wire whisk ball which often gets misplaced. Two – by placing the agitator around the straw and the narrow point of the bottle, it ensures all of the mixture passes through the agitator providing extremely effective mixing power. 
I own countless Blender Bottles, one Cyclone Cup, and one Trimr.  Let me just say this....I'm cleaning out the cupboard that houses all of them.  I'm not tossing all of them...some will be good to have as back-ups, but I will always reach for my Trimr.  And you don't have to use it just for mixing protein shakes.  If you want the most beautiful water bottle out there, just remove the straw/agitator and there you go...chug away!!!
You can get yours through several online retailers, but I suggest purchasing directly from their site because you get free shipping with a purchase of $30 or more.  And trust me, you're going to want a few bottles, perhaps one of every color.

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